CENTURION, Gauteng – 7 November 2016 – DFA has appointed a new Chief Sales and Marketing Officer, Praveen Govender. Govender will lead the formulation and execution of DFA’s sales strategy, as well as the company’s client-engagement strategy.

“Praveen Govender’s diverse experience in developing and implementing customer relationship management plans, along with the wide network he has cultivated across this sector of business, makes him an excellent addition to DFA’s executive team”, notes Thinus Mulder, CEO of DFA. “His focus on building long-term relationships and evolving interactions with customers into partnerships that enable growth for both parties particularly resonates with DFA.”

Govender has 15 years of extensive ICT experience, spanning telecommunication networks, networking, software, hardware, consulting and professional services. His most recent roles in senior management include Communications Sector Consulting Lead at IBM, Software Country Manager at HP, and Regional Sales Manager at Cisco. He has also worked for several other multinationals, including Siemens, Alcatel and Speech Design. Govender holds a BSc Electronic Engineering and an MBA from the University of KwaZulu-Natal.

Commenting on his appointment, Govender says, “It is an exhilarating time for the industry at the moment, as more and more South Africans get connected to fast and efficient high speed connectivity. DFA is leading the way in open-access connectivity in our country and is committed to powering our cities smartly and cost-effectively. The company is at an exciting stage in its growth right now, and I look forward to being a part of that evolution.”